Fentimans Curiosity Cola pokes fun at Coca Cola’s personalised bottle campaign in a cheeky new tactical poster for the brand.
The press and outdoor campaign, which sends up the new Coke bottles brandished with popular first names, is by Sell! Sell!,
The poster says: “Buy a weedy cola with your friend’s name on it or buy a proper cola with our name on it.”
It positions Curiosity Cola, which is botanically brewed and contains only natural ingredients, as a proper, superior-tasting Cola.
Eldon Robson, Fentimans owner and master brewer, said: “Fentimans Curiosity Cola is botanically brewed using the finest all natural ingredients in the same time-honoured way that we’ve used to make all our drinks since 1905.
This gives it a superior hit of full flavour and a unique, satisfying mouth feel that you simply just don’t get with any other colas.”
Vic Polkinghorne, creative director, Sell! Sell!, said: “Fentimans make cracking soft drinks. They’re a small fish in a big pond full of heavy spending, bland-tasting mainstream brands. We’re always looking for ways to help them stand out against the competition and get more bang for their buck. This cheeky campaign is a perfect opportunity to have a bit of fun and bring Fentimans to a wider audience.”
view more - Creative
The print work will run across national press and poster sites in London throughout the summer.
Categories: Soft Drinks, Carbonated Drinkslbbonline.com, Mon, 24 Jun 2013 16:03:26 GMT