Cap Gun Collective
Thu, 05 Dec 2013 11:28:49 GMT
Cap Gun Collective (CGC), director Alex Fendrich and their clients at agency TPN, have launched three new spots for Cricket Wireless.
Entitled "Gift Wrap," "Turkey" and "Slow Mo," these new spots all continue the agency's successful "Half is More" campaign.
A co-founder of CGC with an extensive background in improv and comedy, Fendrich was briefed on this project by TPN's creatives, who were looking to extend the campaign approach – which uses a witty, helpful young man to communicate that Cricket is half the price of competitors, improv-style in real-life situations – for the upcoming holiday season. "I enjoyed collaborating with the agency, they had a clear vision and they were very open on set," Fendrich said. "Their approach is really compatible with how we often work at Cap Gun: A lot of preparation for what we want and for what we haven't imagined yet… and an excitement about capturing both."
Project Name: Cricket Wireless Half is More "Gift Wrap" "Turkey" and "Slow Mo"
Client: Cricket Wireless
VP, Marketing Communications: Deborah Jourdan
Advertising Agency: TPN
Chief Creative Officer: Anthony Massa
Group Creative Director: Eric Ehrlich
Executive Producer: Pam Pietrowski
SVP, Client Service: Sarah Cunningham
Production Company: Cap Gun Collective
Director: Alex Fendrich
Director of Photography: Joe Zizzo
Executive Producer: Matt Abramson
Line Producer: Kipp Christiansen
Editorial Company: Cutters
Editor: Matt Walsh
Final Mix: CRC
Audio Engineer: Mark Ruff
Principal On-Camera Talent: Todd Bjurstromview more - CreativeCap Gun Collective, Thu, 05 Dec 2013 11:28:49 GMT