Australian Red Cross Blood Service have
appointed Cummins&Partners as its new media partner after an
extensive competitive pitch review.
Says Samantha Bartlett,
marketing director, ARCBS: "We are absolutely delighted to appoint
Cummins&Partners as our media agency. In a tightly fought contest,
Cummins&Partners showed their passion for our business, coupled with
outstanding media and marketing acumen. We have had a 6-month informal
relationship with their media team, giving us the opportunity to
appreciate the benefits of a full service offering. As the Australian
Red Cross Blood Service evolve in an ever-changing digital market, we
need a partner that can seamlessly connect us to our current and future
donor base. Full service is proving to be the answer."
Says Chris Jeffares, CEO, Cummins&Partners: "In the dynamic
world of agency models, we feel this is a great acknowledgement that the
relationship between creative and media is getting ever closer. We
enjoyed the process as it has allowed us to showcase the advancements in
the creative:media model."
Says Paul Murphy,
head of media, Cummins&Partners: "Cummins&Partners are delighted
to continue our partnership with the team at Australian Red Cross Blood
Service. Theirs is an essential service offering to the Australian
population, of which we are proud to invest ourselves. We believe our
work with ARCBS showcases the advantage of creative and media agility,
especially around performance and acquisition marketing. Beyond the
undeniable benefit of additional insight, the efficiency of the single
and cohesive team brings speed - essential when blood only lasts for 42
days - and it is something we won't be wasting".
media engagement starts immediately, having already delivered the
recent and highly acclaimed '42 - Meaning of Life' campaign.