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Cummins&Partners Wins Media for Red Cross Blood Service to Create Full Service Engagement

Hires, Wins & Business 92 Add to collection

The media remit has been added to the creative services at Cummins&Partners, creating a full-service creative:media partnership

Cummins&Partners Wins Media for Red Cross Blood Service to Create Full Service Engagement

Australian Red Cross Blood Service have appointed Cummins&Partners as its new media partner after an extensive competitive pitch review.


Says Samantha Bartlett, marketing director, ARCBS: "We are absolutely delighted to appoint Cummins&Partners as our media agency. In a tightly fought contest, Cummins&Partners showed their passion for our business, coupled with outstanding media and marketing acumen. We have had a 6-month informal relationship with their media team, giving us the opportunity to appreciate the benefits of a full service offering. As the Australian Red Cross Blood Service evolve in an ever-changing digital market, we need a partner that can seamlessly connect us to our current and future donor base. Full service is proving to be the answer."


Says Chris Jeffares, CEO, Cummins&Partners: "In the dynamic world of agency models, we feel this is a great acknowledgement that the relationship between creative and media is getting ever closer. We enjoyed the process as it has allowed us to showcase the advancements in the creative:media model."

logo_fb_wide.pngSays Paul Murphy, head of media, Cummins&Partners: "Cummins&Partners are delighted to continue our partnership with the team at Australian Red Cross Blood Service. Theirs is an essential service offering to the Australian population, of which we are proud to invest ourselves. We believe our work with ARCBS showcases the advantage of creative and media agility, especially around performance and acquisition marketing. Beyond the undeniable benefit of additional insight, the efficiency of the single and cohesive team brings speed - essential when blood only lasts for 42 days - and it is something we won't be wasting".

Cummins&Partners' media engagement starts immediately, having already delivered the recent and highly acclaimed '42 - Meaning of Life' campaign.

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Cummins&Partners Sydney, Thu, 20 Sep 2018 01:32:31 GMT