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Cummins&Partners Wins CSR Sugar Business

Hires, Wins & Business 102 Add to collection

The appointment comes after a market review, with work commencing immediately.

Cummins&Partners Wins CSR Sugar Business
Sugar Australia has appointed Cummins&Partners to lead integrated communications thinking for Australia's leading sugar brand, CSR Sugar.

Says Jane Fraser, senior brand manager, Sugar Australia: "We have big plans for the brand in 2017, and we're delighted to bring Cummins&Partners on board to help us make these a reality.

"In our search for the right partner, we were impressed by C&P's track record of building strong brands with a real emotional connection to Australian consumers. We look forward to them weaving a little of that magic for the CSR brand in the coming year."

Says Tom Ward, managing director, Cummins&Partners Melbourne: "We're delighted to be working with one of Australia's most iconic brands. We loved the process and the conversations we had with everyone at Sugar Australia that got us here, and we can't wait to get cracking."
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Cummins&Partners Sydney, Mon, 23 Jan 2017 23:33:59 GMT