Cummins&Partners Wins CSR Sugar Business
The appointment comes after a market review, with work commencing immediately.Sugar Australia has appointed Cummins&Partners to lead integrated
communications thinking for Australia's leading sugar brand, CSR Sugar.
Jane Fraser, senior brand manager, Sugar Australia: "We have big plans
for the brand in 2017, and we're delighted to bring Cummins&Partners
on board to help us make these a reality.
"In our search for the
right partner, we were impressed by C&P's track record of building
strong brands with a real emotional connection to Australian consumers.
We look forward to them weaving a little of that magic for the CSR brand
in the coming year."
Says Tom Ward, managing director,
Cummins&Partners Melbourne: "We're delighted to be working with one
of Australia's most iconic brands. We loved the process and the
conversations we had with everyone at Sugar Australia that got us here,
and we can't wait to get cracking."view more - Hires, Wins & BusinessCummins&Partners Sydney, Mon, 23 Jan 2017 23:33:59 GMT