Wed, 08 Apr 2015 02:10:33 GMT
Julian Schreiber and Tom Martin are set to return to Sydney as two of the founding partners and ECDs of Cummins&Partners Sydney.
Schreiber and Martin are returning home after over a year in New York, where they played a pivotal role as ECDs of Johannes Leonardo, helping grow the agency significantly with global wins such as TripAdvisor, Sony PlayStation and the entire Adidas Originals business - leading with this year’s global ‘Superstar’ campaign featuring Pharrell Williams and David Beckham.
Before that in Australia, Schreiber and Martin won the AWARD ‘best of show’ a record three times for their work, being responsible for such internationally renowned campaigns such as the SXSW and Cannes awarded ‘Remote Control Tourist’, the Cannes Grand Prix winning NAB ‘Break Up’ campaign, the multiple gold lion winning Guide Dogs ‘Support Scent’ and the Four’N Twenty Salad Plate. Work they created at Clemenger BBDO Melbourne.
Says Sean Cummins: “As part of a global search we approached Julian and Tom because we knew they had the same ambitious, entrepreneurial spirit that will help drive Cummins&Partners to become the world’s most admired independent creative: media agency network. They are relentless in their pursuit of business-changing creative work, and have a creative CV second to none in Australia.”
Schreiber said: “We’ve always wanted to lead our own agency and be part of shaping something from the very foundation, and with Cummins&Partners we now have that opportunity. We look forward to ensuring C&P Sydney delivers.”
“It’s very hard thing to say goodbye to New York, but you can’t say no when the very opportunity you’ve been waiting for presents itself,” says Martin. “We want to bring our vision of what an agency can be to life, create work that isn’t just creative, but genuinely solves business problems - in whatever form that may take. That’s always been our bread and butter."
"We’re thrilled to start with a banner client like Vodafone. A business that is constantly evolving the way it creates a relationship with its customers” says Schreiber. “In our initial meet and greet, they’ve already shown a huge appetite to do work that challenges their category and lifts the game for Telcos not just in Australia, but around the world.”
"And the building of our agency starts now," says Martin. "We want to grow something that’s really going to have a major impact on shaping the industry by adding more and more exceptional talent to the Sydney office.”
Chris Jeffares, C&P national CEO said: “This is another part of the rise and rise of Cummins&Partners in Australia and globally. Attracting leaders such as Julian and Tom is exactly the kind of continued improvement we need to make as agency force, both business-wise and creatively. They are joining other world-class talent hired over the last 18 months such as Jim Ingram and Ben Couzens, Adam Ferrier and Arwa Mahdawi.”
Genres: PeopleCummins&Partners Sydney, Wed, 08 Apr 2015 02:10:33 GMT