The Local Organising Committee (LOC) for
the ICC T20 World Cup 2020 has appointed Cummins&Partners as its new
creative partner after a competitive pitch.
will work closely with the LOC in a 2 year engagement from now until
2020 when Australia plays host to two T20 World Cup cricket tournaments.
the first time, the women's and men's competitions will be held as
stand- alone events in the same host country and in the same year. It
will feature the world's 10 best women's teams and 16 best men's teams
who will gather in Australia to battle it out for the ultimate prize in
Says Nick Hockley, CEO, LOC: "Throughout the whole pitch process we
were impressed by Cummins&Partners' insight, energy and progressive
approach to the creative process."
Cummins, global CEO, Cummins&Partners: "It's exciting to work on a
format that has reinvigorated the sport. To have the opportunity to
launch the first official T20 World Cup for females and males, is an
absolute privilege and we cannot wait to get the campaign up and
This comes at an incredibly exciting time
in world cricket as the T20 format was recently elevated to World Cup
status, by the ICC at the conclusion of the recent Women's World T20 in
the Caribbean. This combined with the fact that the Australian Women's
team will be defending their title on home soil in 2020 will generate
widespread excitement across the country.