Tue, 15 Dec 2020 16:28:40 GMT
CULT, the independent creative agency announced today it’s promotion of Alec Glasgall from senior producer to head of production, after a short 18 months at the agency. Previously senior producer at Edelman, Glasgall joined CULT in June 2019. Based out of New York, he has worked across Sally Hansen, Kopari, YULA and Rodan & Fields, sharing his extensive experience in video production, photo production, 2D and 3D animation and CGI.
Speaking of his time at CULT, Glasgall said: “The experiences I’ve had in the last year and a half have been some of the most rewarding and challenging of my career so far. It’s been incredible to work with such a creative and dynamic team in both London and New York. I look forward to leading Cult’s production offering and continuing to create smart, beautiful work for our clients while partnering with the best creative talent in Europe and the US.
“CULT will be focusing on the growth and expansion of the production department in 2021, evolving their production capabilities, and working to utilize new technologies in the AR/VR space for their clients and beyond. COVID-19 has thrown both the creative and production world a huge curve ball but CULT have found a way to gracefully pivot and continue to deliver for all of their clients without compromising quality, craft, or creativity. In the beginning of the pandemic, the agency shifted to remote productions, focusing on CGI and animation when in person shoots were impossible. As regulations softened CULT quickly moved into covid-safe in-person shoots. Moving forward the agency will continue to stay nimble and adapt as the landscape of agency life and real world events continues to grow and evolve.”
Bridey Lipscombe, MD and co-founder, CULT said of the promotion: “Alec has played a pivotal role in helping us to re-think at pace our production model setting us up for success across many international shoots throughout this COVID year. Alec is an incredible talent and I am thrilled that he will be taking on the role as Head of Production as we continue to rethink the production model of the future and continue our US expansion.”
Glasgall’s appointment is effective immediately. Based in New York, he will oversee all of CULT’s productions, globally, overseeing all aspects of production for CULT’s clients.view more - Hires, Wins & Business