senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven Creative Channel
Group745
Cue Animals Being Adorable in the New Pets At Home Campaign
21/04/2015
Group745
Music & Sound
London, UK
67
Share
Native's reinterpreted & recreated 'You And Me Song' returns for Krow's new spots
Group_3646

Last year Native creatively re-interpreted and recorded a new version of the "You and Me Song" originally by the Wannadies. The campaign was for Pets At Home, and the advert was made up of crowd sourced footage from people's mobiles, cameras etc.

In 2015 a new batch of ads have been made and they are as charming as the originals.

Native spent a long time searching for existing tracks for this project before realising that taking a song with the right sentiment, but not necessarily the right feel - and moulding it to fit the campaign was the best way forward.

The company demo'd using sampled pianos and strings, but then recorded everything for real at Angel Studios in Islington. 

Native commented: "It was a great experience, and we're delighted to hear it on the airwaves again. Congratulations to Krow for another heart warming campaign." 

More News from Native Music
Group745
The Work That Made Me
The Work That Made Me: Dan Neale
20/09/2023
218
0
Group745
Music & Sound
Radio LBB: Sessions
16/02/2023
83
0
ALL THEIR NEWS
Work from Native Music
Group745
Pets At Home
21/04/2015
12
0
Group745
19
0
ALL THEIR WORK