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Crypto Assets Exchange Zipmex Appoints The Secret Little Agency



First work is expected to break in the second half of 2021.

Crypto Assets Exchange Zipmex Appoints The Secret Little Agency

Zipmex, the global digital and crypto assets exchange headquartered in Singapore, will partner The Secret Little Agency (TSLA) to grow the Zipmex brand globally and regionally. 

“We want to provide customers all across Asia Pacific, and globally with access to new forms of wealth creation, and we’re excited to have partnered up with a creative agency like TSLA that shares our ambition and drive in reshaping new economies for the future. It’s about time our ambitious  story gets told far and wide,” said Marcus Lim, CEO and founder at Zipmex 

TSLA’s design practice will take charge of brand strategy, positioning and design duties, whilst TSLA works to launch the new brand regionally across Southeast Asia and Australia. This comes at a pivotal time for Zipmex as the brand gears up to grow its prowess in the Asia Pacific region.

Zipmex has been at the forefront of integrating the realm of crypto payment into the everyday lifestyle, proving itself to be more than just another crypto-exchange. In the past six months alone, Zipmex recorded a 50x increase in assets under management and 250x revenue increase in the past six months. With 3800 M baht in all-time high daily transactions last month, and a strong database of mass to premium customers, the incredible growth story is one to watch. It remains one of the only crypto exchanges in the APAC region that is operating in a regulatory-compliant manner across four countries -- in Singapore, Thailand, Indonesia, and Australia.

“The crypto sector is maturing faster than anyone expected it to, fueled in large by pandemic psychology that forced many people to evaluate both their current quality of life & the autonomy they feel over their own fate.  And across Asia the motivations driving the crypto boom seem different from the west, it’s less about overthrowing the banks and more about belonging or participating in a burgeoning economy,” said Sorcha John, managing partner, TSLA.

She continued: “But as with any new technology it’s still confusing and intimidating, because it is so ‘new’ it hasn’t found a common design language beyond ‘the coin’ and so its institutions lack the symbols or analogies we need to understand it.  So the opportunity to design for a whole new sector is hard, but one we relish.  And Zipmex have, in a relatively short period of time built an incredible product, with an ambitious mission.  They’ve asked us to embed our creativity into their business to build a global brand out of Asia, a task we’re thrilled to undertake.” 

First work is expected to break in the second half of 2021.

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The Secret Little Agency, Fri, 28 May 2021 08:11:40 GMT