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CRY Brings Zoetis’ Biotechnology Company Embrex Innovation Story to Life

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Director Mwita Chacha shoots documentary-style film

CRY Brings Zoetis’ Biotechnology Company Embrex Innovation Story to Life

Embrex in ovo vaccination technology is based on a novel idea – What if we could initiate disease protection in chicks before they hatch? 

Zoetis set out with a goal to obtain a promotional video that communicates the success and effectiveness of this fascinating technology and its exciting future but wanted something more dynamic than a typical corporate video. 

Familiar with CRY’s previous successes in healthcare-focused work, Zoetis reached out to CRY directly with an exciting, but challenging, request: To create and tell The Embrex Innovation Story with the smallest crew possible to safeguard against the risks associated with Covid. 

Familiar with his strength in previous documentary work and awarded travel content, CRY tapped newly rostered director Mwita Chacha for a production that filmed in five different states around the US.

With branding and logistical support from advertising agency Bader Rutter, CRY collaborated to bring to life The Embrex Innovation Story for Zoetis. 

The Embrex® Innovation Story
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Advertiser: Zoetis


Creative: CRY


Agency: Bader Rutter

Production Company

Production Company: CRY

Director: Mwita Chacha

Producer: Justin Rossbacher

Post Production

Post Production Company: CRY

Genres: Documentary

Categories: Corporate, Social and PSAs, Health

CRY, Fri, 29 Apr 2022 07:17:00 GMT