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Crown Royal 'Maple Tree'

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Framestore VFX supervisor captures seasonal changes

Crown Royal 'Maple Tree'

This spot for Crown Royal maple finished whisky was a real mixed media project. "I spent the week on location with the Director Steve Cope finding plates and elements that we went on to shoot on the Alexa, 5D and time lapse or create in some computer generated sequences" says VFX Supervisor David Hulin.

"The compositing team then did a great job of producing seasonal variation and gave the whole spot a 'weathered' feel. It was a real collaborative process where the agency creatives, Director and the creative team here at Framestore all got their hands dirty to produce something really rich and interesting."

 

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Framestore - New York, Fri, 01 Mar 2013 12:17:26 GMT