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Crowdiate's Quirky Spot Helps Clover Leaf Catch the 'Lunchers'

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Innovative product launch supported by alternative approach to creative development

Crowdiate's Quirky Spot Helps Clover Leaf Catch the 'Lunchers'

Clover Leaf, Canada’s most popular brand of canned seafood (a subsidiary of Bumble Bee in the US), brings their reputation for excellence to away-from-home lunch with the introduction of Bistro Bowls.

Initially planned as a Spring 2020 campaign, the idea of persuading ‘lunchers’ to switch up their habitual lunch hour choice in favour of Clover Leaf Bistro Bowls, met an unexpected challenge in the form of Covid-19.

Advertising support is now set to roll out this Fall with the help of Crowdiate – the global creative community devoted to helping brands discover brilliant ideas.

“We believe ideas are a brand’s most valuable asset, and this project is a great example of how a rich diversity of creative voices can help uncover the best ideas,” says Aaron Nemoy, founder, Crowdiate. The final creative combined aspects of winning submissions from around the world.”

The campaign launches this month with two spots, produced by Crowdiate through Cafeteria.

Paul Gallagher VP of marketing at Clover Leaf Seafoods says: “Crowdiate’s approach enabled us to solve a challenging brief with a high standard of strategic thinking, creative and production to support the launch of our new Bistro Bowls.”

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Advertiser: Clover Leaf

Creative Agency: Crowdiate

Production Company: Cafeteria

Genres: People

Categories: Food, Ready Meals

Crowdiate, Tue, 08 Sep 2020 17:44:39 GMT