Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Crowdiate's Quirky Spot Helps Clover Leaf Catch the 'Lunchers'

Creative 167 Add to collection

Innovative product launch supported by alternative approach to creative development

Crowdiate's Quirky Spot Helps Clover Leaf Catch the 'Lunchers'

Clover Leaf, Canada’s most popular brand of canned seafood (a subsidiary of Bumble Bee in the US), brings their reputation for excellence to away-from-home lunch with the introduction of Bistro Bowls.

Initially planned as a Spring 2020 campaign, the idea of persuading ‘lunchers’ to switch up their habitual lunch hour choice in favour of Clover Leaf Bistro Bowls, met an unexpected challenge in the form of Covid-19.

Advertising support is now set to roll out this Fall with the help of Crowdiate – the global creative community devoted to helping brands discover brilliant ideas.

“We believe ideas are a brand’s most valuable asset, and this project is a great example of how a rich diversity of creative voices can help uncover the best ideas,” says Aaron Nemoy, founder, Crowdiate. The final creative combined aspects of winning submissions from around the world.”

The campaign launches this month with two spots, produced by Crowdiate through Cafeteria.

Paul Gallagher VP of marketing at Clover Leaf Seafoods says: “Crowdiate’s approach enabled us to solve a challenging brief with a high standard of strategic thinking, creative and production to support the launch of our new Bistro Bowls.”

Same Old
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Clover Leaf

Creative Agency: Crowdiate

Production Company: Cafeteria

Genres: People

Categories: Food, Ready Meals

Crowdiate, Tue, 08 Sep 2020 17:44:39 GMT