Crodino Twist Saves Man from a Life of Boredom

K48 has produced a comedy commercial for the non-alcoholic aperitif Crodino - a brand owned by Campari.

The social film titled ‘Twist the Routine’ tells the tale of one man’s efforts to escape the boredom of his day-to-day pattern. From his morning breakfast ritual to his preparations for the day ahead, from his work out at the gym to his boring office job, the protagonist is haunted by ennui no matter how much he tries to change it. But eventually he finds the answer at the bar in the refreshing taste of Crodino Twist.

JWT Italy were responsible the for creative idea and communication strategy and the director was Leone, founder of the production company K48.