Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Critical Mass's New Provocative Campaign Might Win Amazon a New Calgary HQ

Creative 253 Add to collection

The campaign by Critical Mass, sees 200 public displays scattered around Seattle, mainly on the Amazon campus, along with print and digital ads

Critical Mass's New Provocative Campaign Might Win Amazon a New Calgary HQ
Working with the Calgary Economic Development office, they launched a campaign to persuade Amazon to choose Calgary as the location for their second headquarters (HQ2).  Critical Mass plastered Seattle with large-scale billboards and street art written in chalk with playfully provocative copy like, "Hey, Amazon. We’d change our name for you. Calmazon? Amagary? Love, Calgary" or "Hey, Amazon. We have 10 ski resorts. Super close. Even you can't move mountains. Love, Calgary". One of the billboards is placed directly outside of Amazon's downtown corporate office with the phrase, "Hey, Amazon. Not saying we'd fight a bear for you... but we totally would."


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Critical Mass Canada, Fri, 20 Oct 2017 14:52:59 GMT