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Critical Mass Invests in Mobile Product Agency Prolific

15/12/2016
Advertising Agency
New York, USA
29
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Prolific’s core capabilities include mobile strategy, design, and engineering

Critical Mass announced today its investment in Prolific, a leading mobile-focused product agency.

Prolific’s core capabilities include mobile strategy, design, and engineering—a combination of services that has enabled their product teams to deliver best in class mobile products. Launched in 2009, the agency has grown to over 100 employees with offices in Brooklyn and San Francisco. 

The move will expand both agencies’ service capabilities, capitalising on Critical Mass’ mobile and digital expertise with Prolific’s mobile product capabilities. 

“We are excited to have the support of Critical Mass in our mission to redefine what an agency can be,” said Bobak Emamian, CEO of Prolific. “With this partnership, we now have the ability to have a greater impact on a global scale. When we look at Critical Mass, it’s like we are seeing ourselves in the future.”

“Now, more than ever, clients are demanding speed and innovation,” said Dianne Wilkins, Chief Executive Officer of Critical Mass. “Prolific’s ability to create amazing mobile products, enhanced by Critical Mass’s mobile experience design capability, will give both agencies an edge in meeting the needs of current and future clients.”

“We’re excited about this investment for many reasons,” added Wilkins. “Prolific’s culture is like ours at Critical Mass. They collaborate and co-create with clients, like us. They embrace a relentless focus on the customer, like us. Their passion for their work echoes our own, and there’s no limit to what we can accomplish together.”


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