Have you ever noticed that when you make an Instagram story in selfie mode, the images are always flipped and writing appears backwards? Cristal Beer and VMLY&R Peru have noticed too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label, so when you share your moments in today’s most popular platform, your stories will appear exactly as they should.

This campaign, launched in Peru, was designed for Instagram and aimed at a young audience who rapidly adopted the proposal and shared this new experience on Instagram.

“Generating ideas that are relevant to young people not only means reaching them, but also involving them with the brand and even being able to become part of their lives,” said Tin Sánchez, ECD for VMLY&R.

“The value of this idea is so powerful for consumers that the brand organically becomes part of their contents,” concludes Hernán Ugarte, ABI brand director.