Cristal Beer Combats Selfie Woes with CRISTALGRAM Flipped Label Range

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VMLY&R Peru combats Instagram's flipped selfie issue with a special beer label that can be viewed properly
Cristal Beer Combats Selfie Woes with CRISTALGRAM Flipped Label Range
Have you ever noticed that when you make an Instagram story in selfie mode, the images are always flipped and writing appears backwards? Cristal Beer and VMLY&R Peru have noticed too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label, so when you share your moments in today’s most popular platform, your stories will appear exactly as they should.

This campaign, launched in Peru, was designed for Instagram and aimed at a young audience who rapidly adopted the proposal and shared this new experience on Instagram.


“Generating ideas that are relevant to young people not only means reaching them, but also involving them with the brand and even being able to become part of their lives,” said Tin Sánchez, ECD for VMLY&R.

“The value of this idea is so powerful for consumers that the brand organically becomes part of their contents,” concludes Hernán Ugarte, ABI brand director.
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Client

Advertiser: ABInbev

Brand: Cristal

Marketing Director: Hernán Ugarte

Marketing Manager: Natalia Ferreyros

Brand Lead: Kiara Kottke / Eduardo Miro Quesada / Renzo Palacios

Production Company

Production Company: sangre

Director: sangre

Creative Agency

Creative Agency: VMLY&R Peru

Executive Creative Director: Tin Sanchez

Creative Director: Beto Noriega and Jorge Soto

Copywriter: Luis Castañeda

CEO: Eduardo Grisolle

Account Director: Raúl López-Guerra

Agency Producer: Malena Mellado

Music

Music Company: zumba

Genres: People

Categories: Beers, Alcoholic Beverages

VMLY&R - LATAM, 1 year ago