Crisis Appoints adam&eveDDB to Lead Christmas Campaign

Crisis, the national charity for people experiencing homelessness, has appointed adam&eveDDB to lead its 2022 Christmas mass awareness campaign, following a competitive pitch.  

adam&eveDDB has been tasked with creating a big, strategic idea that drives fame and consideration to support Crisis during its most important time of the year. Christmas is a key moment for the charity as it has a significant opportunity to reach mass audiences for support, from new donors to fundraisers to volunteers.  

Anna Shardlow, head of brand and digital engagement at Crisis, said: “We’re incredibly excited to be working with adam&eveDDB to shape our Christmas mass awareness campaign for 2022. For people experiencing homelessness, Christmas can be an incredibly difficult and isolating time of year. We need to shine a light on the challenges and day-to-day realities people without a home face and look forward to working with adam&eveDDB to highlight the important role Crisis plays in helping people leave homelessness behind for good.”

Tammy Einav, CEO at adam&eveDDB, added: “We have always admired the hugely important work that Crisis does and are excited to be able to help during one of their most important fundraising periods of the year.”