'Crib Notes' Podcast Answers Unexpected Early Morning Parenting Questions

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The podcast from Wavemaker and Breastfeeding Friend aims to answer middle of the night questions and moments of panic parents suffer
'Crib Notes' Podcast Answers Unexpected Early Morning Parenting Questions

Wavemaker UK has teamed up with a new podcast duo to help parents answer their most common medical questions.

‘Crib Notes - Things parents google at 3am’- is a co-production from The Studio at Wavemaker Content with paediatrician Dr Sarah Blackstock and broadcaster Rick Kelsey. It has been created with the Breastfeeding Friend voice skill.

The first of the five episodes in the podcast series launches on Thursday 26th March, with subsequent episodes being released weekly. It will be available through all major podcast services, as well as via the Breastfeeding Friend.

The ‘Crib Notes - Things parents google at 3am’ podcast will support new parents during those middle-of-the-night moments when they have questions and concerns about their baby. It will provide an invaluable resource by giving answers to a number of the most searched for parenting questions on Google from some of the world’s leading experts on children’s health and wellbeing.

The Breastfeeding Friend voice skill was originally produced by Wavemaker Content and Start4Life – PHE’s marketing programme that helps parents adopt healthy behaviours. Available 24/7 via Amazon Alexa and Google Assistant, the voice assistant can answer an array of questions that parents may have about breastfeeding with NHS-approved information and advice. Crib Notes is one of many new features recently added which includes additional information such as advice about colic, along with soothing sounds, lullabies for children and relaxing music to accompany night feeds.

Dr Sarah Blackstock, paediatric doctor and Crib Notes presenter said: “Navigating parenting is hard and if this podcast can help make this any easier, then that is a success for us. We’re covering topics parents google in the middle of the night, and plan to myth bust common issues from breastfeeding to sleep, and child development. We know that there is so much mis-information out there and plan to tackle these issues with leading experts in their fields.”

Dan Jennings, Wavemaker content, head of production added: “We have been evolving the experience of the Breastfeeding Friend over the past few months, adding new content for mums, from advice about colic, information about the benefits of breast-feeding, demand feeding and effective attachment. The opportunity to collaborate on creating some engaging, unique, audio entertainment with the Crib Notes team gives us a great way to offer even more support for new parents via a frictionless, hands-free platform – which is particularly useful when breastfeeding.”

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Wavemaker, 2 months ago