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Crew Cuts Completes Flavour-Filled Spot for Perrier

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The spot features Portugal-based illustrator/street artist AKA Corleone, painting a house in his own indomitable style

Crew Cuts Completes Flavour-Filled Spot for Perrier

Crew Cuts recently edited a colourful new spot for Nestle Waters North America that promotes their Perrier brand’s zero-calorie, fruit-flavoured water. Conceived by Ogilvy & Mather, the 1:27 commercial debuted online on June 6th and features the Portugal-based illustrator/street artist AKA Corleone, who is inspired by Perrier Flavors to add his artistic touch to the exterior paint job of a large house.

Irresistible Films produced the project, with Luke Janin directing and Matt Nelson serving as EP. Crew Cuts’ editor Gabriel De La Mora put the piece together, showing how the artist’s initial concepts and drawings were ultimately transferred to the larger workspace, all while having fun and enjoying the flavoured drink.

The project was shot on an Arri Amira and edited in Adobe Premiere. Amar Lal handled sound design. The conform and composite was performed by Dulany Foster IV and Delaney Porter. Nice Shoe’s Chris Ryan served as colourist on the project.

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Edit Company: Crew Cuts

Editor: Gabriel de la Mora

Producer: Sara Arnold

Post Production / VFX

Colourist: Chris Ryan

Post Production Company: Nice Shoes

Production Company

Director: Luke Janin

Executive Producers: Matt Nelson

Production Company: Irresistible Films

Production Service

Executive Producer: Asher Brown & Aviv Russ

Production Service Company: Pollution Studios

Client

Advertiser: Perrier

Brand Manager: Ashley Albrittain-Ross

Group Marketing Manager: Colette Liberman

Marketing Director: Tonia Mancino

Creative Agency

Account Executive: Michelle Almeida

Account Supervisor: Adair Barber

Business Manager: Judy Pardo

Copywriter: Dan Winikur

Group Creative Director: Robert Balog & Jeff Leaf

Managing Director: Laurianne Serra

Music Producer: Michael Freeman

Senior Art Director: Andrew Miller

Senior Producer: Sarissa Kambach

Categories: Water, Soft Drinks

Crew Cuts, Tue, 29 Aug 2017 13:40:24 GMT