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Crew Cuts Completes Flavour-Filled Spot for Perrier



The spot features Portugal-based illustrator/street artist AKA Corleone, painting a house in his own indomitable style

Crew Cuts Completes Flavour-Filled Spot for Perrier

Crew Cuts recently edited a colourful new spot for Nestle Waters North America that promotes their Perrier brand’s zero-calorie, fruit-flavoured water. Conceived by Ogilvy & Mather, the 1:27 commercial debuted online on June 6th and features the Portugal-based illustrator/street artist AKA Corleone, who is inspired by Perrier Flavors to add his artistic touch to the exterior paint job of a large house.

Irresistible Films produced the project, with Luke Janin directing and Matt Nelson serving as EP. Crew Cuts’ editor Gabriel De La Mora put the piece together, showing how the artist’s initial concepts and drawings were ultimately transferred to the larger workspace, all while having fun and enjoying the flavoured drink.

The project was shot on an Arri Amira and edited in Adobe Premiere. Amar Lal handled sound design. The conform and composite was performed by Dulany Foster IV and Delaney Porter. Nice Shoe’s Chris Ryan served as colourist on the project.


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Categories: Soft Drinks, Water

Crew Cuts, Tue, 29 Aug 2017 13:40:24 GMT