Cresta - the creative standards organisation
Tue, 11 Feb 2020 12:29:04 GMT
Entrants in the standard categories at Cresta this year can now enter the new Creative Business Awards free of charge.
It is part of a radical revamp that includes major new categories such as Brand Purpose, Long Term Creativity, Healthcare, B2B and Luxury & Fashion. Digital Design also now gets separate categories alongside traditional print design.
“We’ve spent the last year listening to and learning from senior creatives right across the world, and these improvements for 2020 are a result of that research,” said Lewis Blackwell, CEO. "One thing that worried many was what they called ‘category inflation’ so we have developed a simplified structure at the same time as making sure our categories accurately reflect the broad scope of today’s industry.”
“The new Creative Business Awards are a project ‘very close to my heart’ says Cresta President, Alan Page. “I have always believed that ‘how’ you work is as important as the work itself, and these new awards for Culture, Workplace and Activism are an opportunity to celebrate the very best companies in the business.”
“It is no secret that the best places to work also tend to create the best work,” Alan added.
Lewis and Alan took over Cresta last year and, following a successful reboot season in which entrant numbers and countries entering jumped considerably, they are intent on building a broad international platform that champions creativity and delivers real value to its participants.
“We will shortly publish our first Cresta International Review which features compelling evidence of the power of creativity, and in particular the work of our winners.” said Lewis.
“It is great to win an award, but it’s also essential in today’s highly competitive market to show creativity’s importance to the success of clients and brands. And this is what we will be doing for our entrants and winners,” he went on to add.
This year’s Cresta Awards opened for entries on 10th February with a limited period Early Bird discount. Full details can be found here.view more - Hires, Wins & Business