Fri, 21 May 2021 14:38:00 GMT
Boar’s Head. Columbus. Dietz & Watson. Creminelli.
These are just a few of the recognizable fine meats brands that compete in the charcuterie category.
And with Memorial Day, Father’s Day and summer approaching, the number of occasions for on-the-go snacking are adding up.
To capitalise on this opportunity, Creminelli is launching its most robust national marketing effort ever. The fully integrated campaign spans connected TV, online, print magazines, social, digital banners, shopper and in-store elements and targets so-called 'foodies'. The message is “Creminelli has a snack for people like you,” supported by the promise, “Creminelli: The only charcuterie-grade snack.”
The launch builds on the brand’s business momentum, which has seen sales rise above pre-COVID levels. It also marks the brand’s first fully integrated campaign since awarding its media business to Milwaukee-based independent agency Hanson Dodge earlier this year (note: Hanson Dodge already handles the brand’s creative). In fact, the “people like you” platform has proven to be highly effective in generating consumer engagement since it was launched last year.
Films will appear on Hulu, Facebook, Instagram and assorted targeted food sites. Magazine advertising will appear in June and July issues of Eating Well and the August issue of Bon Appetit.
Advertiser: Creminelli Fine Meats
Creative Agency: Hanson Dodge
Art Director: Jillian Turbessi
Executive Creative Director: Chris Buhrman
Creative Director: Joe Ciccarelli
Copywriter: Katherine Schmidt
Producer: Michael Joyce
Media Agency: Hanson Dodge
Production Company: JetPack
Director: Al Wyatt
Edit Company: 11 Dollar Bill
Editor: Mike Mullaney
FX: Dave Mehrman
Color: Clark Jackson
Sound: Joe Flood
Animation: Adam Rosenbaum
Categories: Food, Savoury SnacksElvove Associates, Fri, 21 May 2021 14:38:00 GMT