Elevate, a company that develops innovative online credit solutions, today named Assembly its new media agency of record following a review.
The business went into review in the fourth quarter of last year and Assembly competed against two other leading agencies for the business. The account was previously handled by Two Nil, which did not defend. The search process was handled by Select Resources International (SRI).
“This is a great win for Assembly,” said Jeff Brooks, the agency’s Chief Commercial Officer. “Elevate is a leader in its field and provides an essential economic service and its groundbreaking stable of products are representative of the company’s innovative spirit. We look forward to helping them grow their brand in 2015.”
Brooks also noted that Elevate’s creative work is handled by MDC sister agency Vitro, adding that keeping both creative and media responsibilities within the same holding company will help both agencies provide smooth and seamless client service.
Assembly’s responsibilities as media AOR include all planning and buying duties for all media channels and platforms, both traditional and digital.
“Assembly displayed real originality and professionalism throughout the review process and consistently showed that they understood our company and our business,” said Elevate’s EVP Chief Marketing Officer Greg Hall. “I’m quite confident that they’re going to make significant contributions to our marketing efforts.”
Driven by a passion for aiding the “new middle class,” Elevate has developed a technology and analytics platform that powers several new innovative credit products. They are leading the way for the industry, helping borrowers transition out of the endless debt cycle that prevents them from getting access to less expensive forms of credit.view more - Hires, Wins & Business