Award-winning production company Arts & Sciences has produced a new ad campaign for Credit Karma, with the renowned Fiona McGee at the helm. The new spots are part of Credit Karma's larger Create Your Own Karma campaign, which seeks to reposition Credit Karma as the place where their hard work pays off. While best known for pioneering free credit scores, the personal finance platform with more than 120 million members globally is so much more than that now and tapped Arts & Sciences to help bring the depth and breadth of Credit Karma's offerings to life in the new spots. These spots focus on empowering people to create their own karma by reminding them that they already have what it takes to reach their financial goals, with Credit Karma’s help.  

Fiona’s sophisticated, off-centre comedic approach to the witty scripts enhances their oddball punch, from the roommates in Heidi Hiderson, to a date’s questionable choices in In the Dark, to self-flagellating inventor misfit Kyle in Pat on the Back. Kyle is 'a genius. Just not financially,' a deficiency he quite literally kicks himself for, with a machine of his own making. Once assured his concern will be addressed by Credit Karma’s debt paydown features, Kyle’s relief manifests in a previously unused invention: a pat on the back machine utilising a (hopefully) faux human hand.

“The idea of people avoiding money matters at all costs is highly amusing (and very relatable),” says Fiona. “It was a delight working with the talented folks at Credit Karma. This was really about taking their great scripts and filling in these stories with nuanced performances, attention to detail and a touch of sweaty palmed awkwardness.”

“We get excited about sharing work we are really proud of and this falls securely in that place of pride,'' says John Benson, executive producer/special projects at Arts & Sciences. “Fiona always brings her A-game to everything, with such a high quality of leadership and vision. Credit Karma came to us with strong initial concepts and Fiona took great pleasure in bringing them to life.”