Outsider
Fri, 17 Jun 2016 08:51:16 GMT
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Credit Card Geeks Show Off Their #GoodSkillsBadSkills in New MBNA Footy Ad
TBWA Manchester kicks off the Euros with new spot directed by Outsider's Jim Glichrist
TBWA Manchester has produced its second TV ad, as part of MBNA’s boringly good at credit card stuff campaign.
This time the MBNA geeks have been caught up in the buzz around the football frenzy. But instead of them pulling off world class football skills, they mess up. That is until we talk credit cards, when they enthusiastically celebrate their hat-trick of Moneyfacts credit card provider of the year awards.
The work was created by Ant Harris and Dan O’Keeffe, and was directed by Jim Glichrist through Outsider.
“People aren’t naturally interested in finance brands. So we’ve used the hype around the football and disrupted it in a funny, irreverent way by showing how MBNA aren’t good at football but demonstrating their obsessive dedication to being the best at what they do,“ said Fergus McCallum, CEO at TBWA Manchester.
CREDITS
Agency / Creative
Media
Production
Post Production / VFX
Editorial
Music / Sound
Genres: Comedy
Categories: Finance, Credit cards
Outsider, Fri, 17 Jun 2016 08:51:16 GMT
