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Credit Card Geeks Show Off Their #GoodSkillsBadSkills in New MBNA Footy Ad

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TBWA Manchester kicks off the Euros with new spot directed by Outsider's Jim Glichrist

Credit Card Geeks Show Off Their #GoodSkillsBadSkills in New MBNA Footy Ad

TBWA Manchester has produced its second TV ad, as part of MBNA’s boringly good at credit card stuff campaign.

This time the MBNA geeks have been caught up in the buzz around the football frenzy. But instead of them pulling off world class football skills, they mess up. That is until we talk credit cards, when they enthusiastically celebrate their hat-trick of Moneyfacts credit card provider of the year awards.

The work was created by Ant Harris and Dan O’Keeffe, and was directed by Jim Glichrist through Outsider.
“People aren’t naturally interested in finance brands. So we’ve used the hype around the football and disrupted it in a funny, irreverent way by showing how MBNA aren’t good at football but demonstrating their obsessive dedication to being the best at what they do,“ said Fergus McCallum, CEO at TBWA Manchester.

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Media Agency

Media Agency: Mediacom

Creative Agency

Art Director: Ant Harris

Copywriter: Dan O’Keeffe

Creative Agency: TBWA Manchester

Executive Creative Director: Gary Fawcett, Lisa Nichols

Planner: Lorna Hawtin

TV Producer: Lou Vasey

Post Production / VFX

Post Production Company: Absolute

Production Company

Director: Jim Gilchrist

DOP: August Jakobsson

Producer: Tex Travi

Production Company: Outsider


Sound Design: Wave


Editor: Ben Campbell @ Cut & Run

Genres: Comedy

Categories: Credit cards, Finance

Outsider, Fri, 17 Jun 2016 08:51:16 GMT