Crédit Agricole's World Cup Ad Encourages Female Empowerment through Sport

Practicing sports is a great way for young women to build confidence and a feeling of empowerment, qualities that can serve them for the rest of their lives.

It’s no news that girls often are discouraged from putting themselves forward or expressing their convictions. Sports have the power of giving them the values of positive competition and a taste for surpassing themselves - qualities that can prove to be as precious in life as on the field.

As a historic partner of football and 25 other sporting disciplines in France, financial institution Crédit Agricole, through its 'Sport as School of Life' program, shares this conviction. The bank is a National Supporter of the 8th FIFA Women’s World Cup, and to bring attention to the topic it has released a new film created by BETC Paris.

The film, which features six young girls, shows just how practicing sports can give a taste for challenges and the confidence to take them onto greatness in the future.