Tue, 28 May 2019 16:13:49 GMT
Practicing sports is a great way for young women to build confidence and a feeling of empowerment, qualities that can serve them for the rest of their lives.
It’s no news that girls often are discouraged from putting themselves forward or expressing their convictions. Sports have the power of giving them the values of positive competition and a taste for surpassing themselves - qualities that can prove to be as precious in life as on the field.
As a historic partner of football and 25 other sporting disciplines in France, financial institution Crédit Agricole, through its 'Sport as School of Life' program, shares this conviction. The bank is a National Supporter of the 8th FIFA Women’s World Cup, and to bring attention to the topic it has released a new film created by BETC Paris.
The film, which features six young girls, shows just how practicing sports can give a taste for challenges and the confidence to take them onto greatness in the future.
Advertiser: Le Credit Agricole
Client Management: Sieglinde Sire, Cecile Lacourt, François Perreal, Irene Bloch
Sound Company: Gum
Production Company: Big
Director: Fanny Hoetzender
Creative Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Director: Benjamin Bregeault
Art Director: Jonathan Baudet-Botella
Copywriter: Clara Lafuente
Agency Management: Jean-Charles Caboche, Pauline Filippi, Morgane Escoffier
Music Creative Director: Christophe Caurret
TV Producer: David Green
Genres: People, Action
Categories: Banking, FinanceBETC Paris, Tue, 28 May 2019 16:13:49 GMT