Above: HēLō’s Brendan Kiernan and Justin Moore-Lewy
Digital agency veteran Brendan Kiernan and seasoned film/commercial producer Justin Moore-Lewy have assembled a roster of groundbreaking directors, content creators and production designers for experiential projects to launch Venice, CA/NYC-based production hub, HēLō (pronounced Hee-low.) A nimble, cross-platform creative production company focused on storytelling for integrated entertainment and advertising, HēLō is currently in production on Beyond the Brick, the first feature-length “brickumentary” about the global culture surrounding LEGO® with Academy Award-winning director Daniel Junge (Saving Face) and Academy Award-nominated director Kief Davidson (Open Heart). The film, which is slated for theatrical release in early 2014, tells the International story of how the world’s most popular toy became a global phenomenon for children and adults, which the HēLō team captures through the colorful lens of culture, art and education.
Notes Kiernan, “Great stories are still the heart of advertising and entertainment, but the opportunities for expressing those stories and distributing them—be it experientially or through branded content—have evolved enormously. HēLō was founded on embracing this evolution and working with some of the most effective and innovative storytellers in the business across platforms to deliver extraordinary work.”
The company also has a London presence through their U.K. partner, Mistress. HēLō’s roster includes Academy Award-winning documentarian Daniel Junge Sundance darling director Michael Mohan (Save the Date), BAFTA-nominated British feature film/television/commercial director Paul Weiland (“Mr Bean,” Made of Honor), Telly Award-winning director/writer/producer/game developer Eddie Alcazar, award-winning commercials director Alex Grossman, as well as a body of award-winning international directorial talent. HēLō also represents ONE DAY ON EARTH, the world’s only co-creative network of filmmakers, created by Kyle Ruddick and Brandon Litman. The collective has over 35,000 contributors and has created a trilogy of global documentary films and offers the potential to create globally sourced campaigns that create an ongoing conversation with a worldwide audience.
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Tara Averill and John Robertson of RepresentationCo, whose current roster consists of an “A list” lineup of directors, editors and composers for commercial advertising and branded entertainment, will represent HēLō for east coast sales.