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Creative Social Launches Book for Advertising's Next Generation


Launch event taking place at DigitasLBi in London on 2 September

Creative Social Launches Book for Advertising's Next Generation

Creative Social, the global collective of creative directors, is set to release its latest book Hacker, Maker, Teacher, Thief: Advertising’s Next Generation’ through online retailer Lulu on 2nd September with an Amazon release to follow in October. The release delivers insights on challenges faced by the world of advertising and marketing, from 35 leading industry names.

‘Hacker, Maker, Teacher, Thief’ celebrates everything that Creative Social has championed during its ten years of existence; a growing platform that allows members of the communications industry to debate and share their experiences, knowledge and advice. The release offers analysis of the communications industry on the topics of education, creativity, culture, innovation, advertising and the future of the industry.

In the book, members and friends of Creative Social explore issues such as how copying can make work original, what the communications industry should do to remain valuable, if digital collaboration is the death of idea ownership, should we be making things people want rather than making people want things and more.

The release coincides with Creative Social’s 10th anniversary and follows its 2010 book ‘Digital Advertising: Past, Present and Future’, which looked at the effects of digital advertising and predicted how the industry would evolve. ‘Hacker, Maker, Teacher, Thief’ builds on that thinking with contributions from creative experts Daniele Fiandaca, co-founder, Creative Social, Laura Jordan Bambach, president, D&AD and Patrick Collister, head of design, Google among others.

A launch event is taking place at DigitasLBi in London to coincide with the book’s hard release on 2 September, where some of the authors will talk about their views on advertising today. The evening will comprise of five short talks around topics from the book as well as a Room 101 session. Speakers include, Mark Earls, founder, HERD, Dave Bedwood, creative director, M&C Saatchi and Flo Heiss, Studio Heiss. Tickets are available here for anyone to attend.

Daniele Fiandaca, co-founder, Creative Social said: “Creative Social has brought together brilliant minds since its inception ten years ago and continues to provide a platform for debate to this day. We wanted to build on the first book by focusing purely on the future of the advertising industry – celebrating the hackers, makers, teachers and thieves; the next generation of advertising.”

Ben Malbon, marketing director, Creative Partnerships, Google said about the book: “A punchy, provocative and perceptive trip through some of the bigger debates of the moment, from a gang of the most pioneering creative minds in and around the industry. As a collection, it’s like an idea grenade. It should be required reading for agency CEOs and leadership teams.”

Rosie Arnold, deputy executive creative director, BBH London, said, “Forget the past, the future is where it's at - and this is your guide book.”

Graham Fink, CCO, Ogilvy China, “Less of a book and more of a lively debate. So rather than read it, ‘listen to it’ and get stuck in. It’ll make you want to ask questions, nod vigorously and heckle from the back.”

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Categories: Media and Entertainment, Books, Mon, 01 Sep 2014 09:39:01 GMT