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Creative On Demand for Volkswagen

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Agency creates three humorous spots for Jetta & Passat

Creative On Demand for Volkswagen

 

Hispanic agency Creative On Demand has created three humorous new spots for the Volkswagen Jetta. 
 
'Lost in Translation' features one of those very relevant moments for Hispanics in the U.S., the introduction of your English speaking significant other to your parents for the first time. In this case, breaking through the language barrier and having a positive impression is made with the help of a Volkswagen Jetta. 
 
 
'Lucky Shirt' is a playful way to highlight a Jetta product feature by telling a story of a man and his attachment to his "Lucky Shirt".  In this spot, the girlfriend tries to discard the old, stinky shirt but the Jetta conspires against her (and saves the day for him) by not allowing the trunk to lock. We showcase a feature we discovered in the process of Creative development – if you leave your keys inside the trunk, the trunk won't lock.
 
 
'Keep it Clean' is about the tough choices we sometimes have to make – looking good in front of others, overprotecting what's ours, or giving up something valuable. Here we showcase a guy who has to make a tough choice- his brand new shoes, or that brand new Passat smell.
 
 
Credits
 
Keep it Clean
Creative Directors: Daniel Marrero, Priscilla Cortizas
Account Director: Jim Leon
Agency Producer: Laura Varela
Production Company: Nola Pictures
Director: Nick Lewin
Director of Photography: Kyle Kibbe
Line Producer: Carla Tate
Editor: Sebastian Wainstein, Blue Rock Editorial
Color Correction: Dave Hussey, Company 3
Sound Design: Steve Johnston, Outpost Audio
 
Lucky Shirt and Lost in Translation
Creative Directors: Daniel Marrero, Priscilla Cortizas
Account Director: Jim Leon
Agency Producer: Laura Varela
Production Company: Partizan
Director: John Dolan
Director of Photography: Manel Ruiz
Line Producer: John Benet
Editor: Bernardo Revilla, Beast Editorial
Color Correction: Dave Hussey, Company 3
Sound Design: Steve Johnston, Outpost Audio
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Genres: Comedy

Categories: Automotive, Cars

lbbonline.com, Wed, 17 Apr 2013 10:34:40 GMT