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Creative Juice Kuala Lumpur Wins Taylor’s University


The pitch required the agency to redefine the Taylor’s brand for its university and schools

Creative Juice Kuala Lumpur Wins Taylor’s University

Taylor’s University, one of Malaysia’s leading universities with over 46 years of excellence in the education industry, has recently awarded Creative Juice Kuala Lumpur the business following a three-way pitch.

Creative Juice general manager, Yee Hui Tsin, who led the business pitch said: “It was an intense pitch from start to end. We wanted to approach the business differently, earning back its competitive edge yet being honest to its brand. Bringing data into the student equation was a huge part of this pitch success.”

“Just as what we expected from Creative Juice, their big idea was refreshing and innovative – parallel to our mission moving forward,” said Ho Pei Li, director of marketing for Taylor’s University.

“Most importantly, their proposal was backed with a clear, realistic and measurable business solution for the University. We look forward to work closely with them to produce a great marketing campaign and creative work.”

Creative Juice officially takes the lead on the account this July.

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Categories: Corporate, Social and PSAs, Education

TBWA Worldwide, Wed, 22 Jul 2015 03:10:25 GMT