Hobby home page
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Creative Juice Kuala Lumpur Wins Taylor’s University

Hires, Wins & Business 413 Add to collection

The pitch required the agency to redefine the Taylor’s brand for its university and schools

Creative Juice Kuala Lumpur Wins Taylor’s University

Taylor’s University, one of Malaysia’s leading universities with over 46 years of excellence in the education industry, has recently awarded Creative Juice Kuala Lumpur the business following a three-way pitch.

Creative Juice general manager, Yee Hui Tsin, who led the business pitch said: “It was an intense pitch from start to end. We wanted to approach the business differently, earning back its competitive edge yet being honest to its brand. Bringing data into the student equation was a huge part of this pitch success.”

“Just as what we expected from Creative Juice, their big idea was refreshing and innovative – parallel to our mission moving forward,” said Ho Pei Li, director of marketing for Taylor’s University.

“Most importantly, their proposal was backed with a clear, realistic and measurable business solution for the University. We look forward to work closely with them to produce a great marketing campaign and creative work.”

Creative Juice officially takes the lead on the account this July.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Education, Corporate, Social and PSAs

TBWA Worldwide, Wed, 22 Jul 2015 03:10:25 GMT