UK estate agency brand, Your Move, has appointed Manchester-based Skinny, following a competitive pitch against TBWA Manchester and Home.
Your Move briefed Skinny on an awareness campaign that aims to highlight Your Move’s scale and strong capabilities in the estate agency marketplace. The 30 second lead TVC ‘Crowd’, first airs today, Monday 11 January, and was filmed by Skinny on location in Derby and Birkenhead.
‘Crowd’ features a lead character who, as a Your Move estate agent, attracts a crowd of followers and potential property buyers on her journey to visit a Your Move seller with the strap-line – ‘It pays to be with Your Move’ - reflecting Your Move’s unique ability to attract buyers from across the UK.
Louise Hudson, Marketing Director for Your Move commented: “Your Move has a nationwide presence therefore national TV advertising is the ideal media to generate greater brand awareness for us. The high profile TV campaign will be followed with additional activity over at least the next six months including national radio, direct mail and online campaigns.
"We’ve thoroughly enjoyed working with Skinny and believe we have developed an insightful and impactful campaign that will bring significant benefits to not only our business but our customers too. The appeal of Skinny is that they allow their clients direct contact with the creative director so nothing is lost in translation and decisions about the campaign and TV advertisement were made more quickly. Having creative and production under one roof made for a smoother process with a better result at the end of it.”
Tony Durston, Co Founder of Skinny explains: “Having made a lot of work in a lot of agencies, it becomes clear what you need to make a good ad, and what you don’t. This is in essence, what Skinny is all about: Stripping out the things that aren’t needed – which not only saves clients time and money, but leads to a less frustrating process for both parties and, we believe, a better end result.
It’s brilliant to be able to launch Skinny properly with a great new campaign for a great new client. The team at Your Move have been an absolute pleasure to work with and we’re all very excited about what we’re sure will be a very effective ad.”
Skinny launched in 2015 with a streamlined offering that combines creative advertising and production, bringing in talent from its network as needed and already counts Your Move, Farm Foods and Acorn Insurance as clients.