Creative Agency Sibling Rivalry Wins Seven Promax Awards

Sibling Rivalry, the independent creative agency known for its work with brands like Nike, HPE, and Lexus, has taken home seven Promax awards for their work with A&E, HBO, and AMC+.

“We are honoured to have our work recognised by Promax,” says Sibling’s executive creative director Lauren Hartstone. “We had incredible partners and our teams were truly inspired by the range and depth of these creative and strategic challenges.” 

The agency’s prizes include five Gold awards: Best Integrated Corporate Responsibility Campaign and best Social Good Campaign for its work with A&E Voices Magnified; best Holiday or Special Events Campaign for Freeform’s 25 Days of Christmas; best Rebrand or Refresh for its work with AMC+; and best Podcast Promotion Video Trailer category for Audible’s Autobiography of Malcolm X. Additionally, the agency’s prizes also included two Silver awards in the Title Sequence and Typography categories for HBO’s reality show, Legendary. 

“We are continuously inspired by our partners to bring challenging, thought-provoking creativity out into the world. It is an honor to be recognised by our peers alongside such brilliant work,” added Sibling’s creative director Rosie Garschina. 

The Promax Awards celebrate excellent achievements in entertainment marketing and design, honouring the individuals or teams that turn viewers into passionate fans, create exceptional results, and build the biggest brands. Only the “best of the best” of brand defining campaigns are recognised.