Tue, 25 Feb 2020 15:32:49 GMT
Following a multi-agency pitch in 2019, creative agency 2050 have won the UK business for Fairtrade. Having come up against leading UK agencies, 2050 were appointed to provide strategic and creative services to help shape the positioning and communications for the brand in the UK.
Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers.
They invented ethical certification in the mid-90s and in so doing changed the retail landscape forever.
The new positioning will aim to reclaim their leadership and build greater relevance with a new generation brought up with Extinction Rebellion in the climate change era.
Commenting on the win, 2050 London founder Adam Morrison says: “We’re incredibly excited to be working with a brand like Fairtrade. For the past 25 years, the work they have been doing has been fuelling crucial community, social, economic and environmental change. They are a giant in their field and we hope to use this opportunity to remind people in the UK all the incredible depth and breadth of the changes they empower worldwide. In these uncertain times they are a critical force for good.”view more - Hires, Wins & Business
Categories: Corporate, Social and PSAs, NGOs2050 London, Tue, 25 Feb 2020 15:32:49 GMT