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Create Your Very Own Emoji Christmas with AT&T's Online Carols

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BBDO New York & Atlanta work with Emoji editor Jesse Hill

Create Your Very Own Emoji Christmas with AT&T's Online Carols

With holiday spirit all around us, AT&T is making the holidays a little merrier and adding a new twist on the age-old tradition of caroling and holiday songs.  

It has created a special mobile-first, holiday-themed interactive site where people can go to view and create their own Christmas carols using everyone’s favorite choice of mobile language – Emojis, which have become a new hallmark for modern communications. It’s just another way that AT&T is helping to mobilize your world where people can create a personal Emoji character and “Emojif” holiday songs to share on their social networks.

AT&T created the campaign with BBDO New York and Atlanta and with famous Emoji editor Jesse Hill.

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Production Company

Production Company: MediaMonks


Editor: Jesse Hill

Creative Agency

Creative Agency: BBDO Atlanta / New York

Art Director: Bryan Lee

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Stephen Dalton

Designer: Czar Dizon

Executive Creative Director: Matt MacDonald

Group Account Directors: Deborah von Kutzleben

Head of Technology: Michael Condouris

Head of TV / Production: David Rolfe

Interactive Strategist: Sav Banjeree, Organic

Media Planner: MEC

Producer: Courtney Fallow, Sasha White, Melissa Chester

Interactive Producer: (Senior) Katie Krueger


Advertiser: AT&T

Categories: Phones, Consumer Electronics

BBDO New York, Wed, 03 Dec 2014 09:39:35 GMT