Hot on the heels of the launch of Glenfiddich’s new visual identity, acclaimed UK design agency Purple Creative has just finished working on ‘Glenfiddich Gallery,’ a game-changing responsive and luxury e-tailing whisky website that allows malt lovers to create their own one-of-a-kind Glenfiddich.
The agency has worked with Glenfiddich for over eight years, with highlights including the creation of the world’s first virtual distillery tour, their Visitor’s Centre in Scotland, multiple launches of new pioneering single malts, including the 50 Year Old and 18 Year Old, along with the beauty imagery, and the new 2014 visual identity.
Glenfiddich Gallery allows users to:
• Explore their own whisky palate by answering questions from Brian Kinsman, Glenfiddich Malt Master, and then match whiskies to their own unique profile
• Buy some of the rarest Glenfiddich whiskies in the world
• Create and personalise their own luxury bespoke packaging
There are a range of rare and unique whiskies available on the website at launch, but many more will be added in time, with prices ranging from £390 to £100,000 (the most expensive being a 56 Year Old whisky with only three bottles available in the world).
From digital and UX strategy to website design and creative assets, Purple designed every aspect of the luxury Glenfiddich Gallery programme, including all the launch event support materials and advertising (digital and print). The responsive website was built by e-commerce development specialist http://www.theconstantmedia.com
Glenfiddich Gallery is only open to UK residents at launch, which happens on the 18th November 2014. Click here to visit the site.
Gary Westlake, Founder and Creative Director, Purple said; “It’s been a real privilege to create the new Glenfiddich Gallery website. In design terms, we started with a blank sheet of paper, but were inspired by the Malt Master Brian Kinsman’s laboratory, which is clean, contemporary and full of sample bottles – a really pioneering place to visit and spend time in. After creating the new visual identity for Glenfiddich, it’s been fantastic to be able to apply it to such a high profile and luxury channel.”
Sarah Macaulay, Glenfiddich Global Marketing Manager, added; “This is an exciting new direction for Glenfiddich and the perfect place to showcase our new visual identity and elevate the brand into the luxury sector. Glenfiddich Gallery is a genuinely revolutionary place to buy rare malts and create your own bespoke packaging – and this sense of innovation is matched in every aspect of the website’s design.”
Production Manager: Hannah Brown
Creative Agency: Purple Create
Copywriter: Jamie Fleming
Designer: (Senior) Gwyn Edwards, Lizzie Francis
Digital Creative: (Head) Phil Joyce
Photographer: Martin Wonnacott & Stuart McClymont
Categories: Spirits, Alcoholic Beverageslbbonline.com, Tue, 25 Nov 2014 12:01:41 GMT