Tue, 29 Sep 2020 14:04:24 GMT
Lively partnered Create Not Hate to celebrate Notting Hill Carnival this year, alongside a roster of creative agencies. Young people of colour from across London created short films, poems, t-shirts, facemasks and posters, with Lively running the livestream of the event from Notting Hill’s Electric Cinema and playing a key role in the management of the day.
Create Not Hate is a fantastic initiative focused on attracting “the untapped talent of young people of colour into the ad industry”. Quiet Storm founder Trevor Robinson called upon key industry players to donate time and expertise, resulting in an impressive line-up of agencies including Total Media, Exposure, Havas and The Mill - all committed to tackling the lack of diversity in the industry.
A powerful showcase of creativity, imagination and emotion, the Notting Hill event was just as exciting behind the scenes as it was on the stage. Work was presented by a number of young creatives, inspired by personal experience of prejudice and racial profiling. Mike White, CEO and co-founder of Lively said: "We were just bowled over by the raw talent. So proud to be working with this amount of energy and passion, and we don't want it to stop here.”
Among the work showcased on carnival weekend were two films, written and co-directed by seventeen year old Emmanuel Areoye. Stitches (2020) and Heated Conversation (2020) aim to change people’s perceptions of race by countering negative assumptions. Following the project, Areoye has said he wants to pursue a career as a creative after he finishes school- an industry we know he is going to excel in.
The Notting Hill event also saw the debut of 'The little things build up', posters designed by 16-year-olds Jaiden Chang, Raphael Azoba, Princess Fuller, Jennelle Fuller and Oshea Rumball.
The Create Not Hate T-shirts were designed by 17-year-olds Lilo Jones and Keiran Charles-Chase and 13-year-olds Anis Yahiaoui and Santonio Sinclair. Inspired by their personal experiences, the designs communicate Create Not Hate’s central anti-racist message.
For Create Not Hate, the journey is just starting - there's such a long way to go, to change the industry in a challenging year. We're committed to staying the course and will be sharing and showcasing more work over the next few months.
Categories: Media and Entertainment, OnlineLively, Tue, 29 Sep 2020 14:04:24 GMT