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Creative in association withGear Seven
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Craig Robinson Defends His Dart in W+K Portland's Dodge Spots

06/08/2014
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Comedian fends off Jack Johnson in campaign shot by Caviar's Jody Hill

Comedians and actors Craig Robinson and Jake Johnson team together for the first time in a campaign W+K Portland are calling "Don't Touch My Dart." Using trademark Dodge brand humor and attitude, the campaign follows two neighbors — Robinson, who owns a new Dodge Dart, and Johnson, who wishes he did.

Additional spots of varying lengths - nearly two dozen in total - will roll out in the coming weeks on air and online. And later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.




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