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Craig Robinson Defends His Dart in W+K Portland's Dodge Spots

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Comedian fends off Jack Johnson in campaign shot by Caviar's Jody Hill

Craig Robinson Defends His Dart in W+K Portland's Dodge Spots

Comedians and actors Craig Robinson and Jake Johnson team together for the first time in a campaign W+K Portland are calling "Don't Touch My Dart." Using trademark Dodge brand humor and attitude, the campaign follows two neighbors — Robinson, who owns a new Dodge Dart, and Johnson, who wishes he did.

Additional spots of varying lengths - nearly two dozen in total - will roll out in the coming weeks on air and online. And later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.




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Client

Advertiser: Porsche

Brand: Dart

Post Production / VFX

3D Artists: Chris Decristo

Executive Producer: Damian Stevens / Nicole Visram

Post Production Company: Timber

Producer: Cristina Matracia

VFX Supervisor: Emily Avoujageli

Creative Agency

Creative Agency: Wieden + Kennedy Portland

Art Director: James Moslander

Copywriter: Tim Cairns

Executive Creative Director: Joe Staples / Susan Hoffman

Head of TV / Production: Ben Grylewicz

Planner: Amber Higgins / Nathan Goldberg

Strategist: Sarah Biedak

TV Producer: Melanie Fedunok

Production Company

Director: Jody Hill

DOP: Mark Williams

Executive Producer: Luke Ricci / Michael Sagol

Producer: BP Cooper

Production Company: Caviar

Music

Composer: Craig Robinson

Offline

Edit Company: Arcade

Editor: Geoff Hounsell / Will Hasell

Genres: Comedy

Categories: Automotive, Cars

lbbonline.com, Wed, 06 Aug 2014 11:34:08 GMT