CP+B's relationship with Paddy Power for the last three years has been a blast - and it ends with one too. The agency has created 11 ads for the betting company's horse racing business, the 4th of which went live on Saturday.

Every single one of them proves: It’s not just racing for Paddy Power. It’s EXHILARACING! This campaign marks the launch of loads of great offers and product innovations, which will be pushed throughout the year - including special offers for the main events like the Cheltenham Festival and the Grand National.

The ads star giant godzilla-like chestnuts, horses wearing the latest fashion knitwear and fat kebab-eating horses arriving at the finishing post late. And a spaceship from Planet Giddy-up.

Ben Walker said: "This is what not much money but loads of effort and attitude delivers. It’s been a fun ride. We’re off for a kip."