Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

CP+B's Last Campaign with Paddy Power is Absolutely Exhilaracing


Agency's final Paddy Power campaign features godzilla-like chestnuts & horses in knitwear

CP+B's Last Campaign with Paddy Power is Absolutely Exhilaracing

CP+B's relationship with Paddy Power for the last three years has been a blast - and it ends with one too. The agency has created 11 ads for the betting company's horse racing business, the 4th of which went live on Saturday.

Every single one of them proves: It’s not just racing for Paddy Power. It’s EXHILARACING! This campaign marks the launch of loads of great offers and product innovations, which will be pushed throughout the year - including special offers for the main events like the Cheltenham Festival and the Grand National.

The ads star giant godzilla-like chestnuts, horses wearing the latest fashion knitwear and fat kebab-eating horses arriving at the finishing post late. And a spaceship from Planet Giddy-up.

Ben Walker said: "This is what not much money but loads of effort and attitude delivers. It’s been a fun ride. We’re off for a kip."


Post Production / VFX
Music / Sound
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, Visual VFX

Categories: Gambling, Sports and Leisure

Crispin Porter + Bogusky London, Mon, 09 Feb 2015 15:59:15 GMT