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CP+B Takes A Long Shot In Turkish Airlines Spot

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CP+B and Independent shoot an epic basketball dunk by the pool

CP+B Takes A Long Shot In Turkish Airlines Spot

In response to some of the immensely popular ‘dunk’ videos online, Turkish Airlines has created their own ‘epic pool dunk’ for their sponsorship of the Euroleague Final Four.  The 30-second TV spot, which was shot in one take, sees a number of basketball players enjoying a pool party that quickly escalates into an amazing 11-man pool dunk.

The ball makes its way around the pool through the hands of some of the biggest names in European basketball, before being hoisted 20 ft in the air by water jetpack and slammed majestically into the hoop. With only a day to choreograph, rehearse and shoot and with the light fading, on take 22 the team finally managed to nail a perfect take. The joy and relief from all involved was clear.



Credits


Agency: CP+B

Production Company – Independent.

Director – Mitch Stratten

Creative Team – Tessie Gaertner/Tom Hall

Creative Directors – Ben Carey / Henrik Delehag

Executive Creative Directors – Ben Walker / Matt Gooden

Agency producer – Rob Steiner

Account Manager – Avital Fineman

Business Director – Genevieve Sexton

Production Company Producer – Jason Kemp

Music Track Name – ‘pool dunk'

Author of Work – Massive Music

Right Holder – Massive Music

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Genres: Choreography

Categories: Travel, Holiday

Crispin Porter + Bogusky London, Fri, 09 May 2014 09:11:16 GMT