Crispin Porter + Bogusky London
Fri, 09 May 2014 09:11:16 GMT
In response to some of the immensely popular ‘dunk’ videos online, Turkish Airlines has created their own ‘epic pool dunk’ for their sponsorship of the Euroleague Final Four. The 30-second TV spot, which was shot in one take, sees a number of basketball players enjoying a pool party that quickly escalates into an amazing 11-man pool dunk.
The ball makes its way around the pool through the hands of some of the biggest names in European basketball, before being hoisted 20 ft in the air by water jetpack and slammed majestically into the hoop. With only a day to choreograph, rehearse and shoot and with the light fading, on take 22 the team finally managed to nail a perfect take. The joy and relief from all involved was clear.
Production Company – Independent.
Director – Mitch Stratten
Creative Team – Tessie Gaertner/Tom Hall
Creative Directors – Ben Carey / Henrik Delehag
Executive Creative Directors – Ben Walker / Matt Gooden
Agency producer – Rob Steiner
Account Manager – Avital Fineman
Business Director – Genevieve Sexton
Production Company Producer – Jason Kemp
Music Track Name – ‘pool dunk'
Author of Work – Massive Music
Right Holder – Massive Musicview more - Creative
Categories: Travel, HolidayCrispin Porter + Bogusky London, Fri, 09 May 2014 09:11:16 GMT