Crispin Porter + Bogusky London
Thu, 26 Jun 2014 13:37:15 GMT
Is he hungry, angry or just plain stupid? Luis Suarez has once again taken it a bite too far munching on Italian defender Giorgio Chiellini.
Now once might be considered an accident. Twice sloppy. Three times – there’s no excuse and for that Paddy has taken matters into his own hands sorting out the troubled Uruguay striker once and for all in the form of a giant billboard on the Lambeth road in London.
Ladies, gentleman and Mr. Chiellini we present Suarez 2.0 senza gnashers.
Paddy Power said: “I always fancied myself as a bit of a back-street dentist and I think you’ll agree the results are quite pleasing…”
Project name: Paddy Sorts Suarez
Client: Paddy Power
Brief: Generate PR around the World Cup.
Creative agency: Crispin Porter + Bogusky
Creative Directors: Ben Walker & Matt Gooden
Media agency: M2M
Live Date/s: 26.06.14view more - Creative
Categories: Gambling, Sports and LeisureCrispin Porter + Bogusky London, Thu, 26 Jun 2014 13:37:15 GMT