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CP+B Proves Why is the Obvious Choice with New Campaign



Dodgeball director Rawson Thurber shoots spot voiced by comedian Joe Wilkinson

CP+B Proves Why is the Obvious Choice with New Campaign

CP+B London has launched a new campaign for the hotel-booking website The new ad campaign features hotels, obviously.

The campaign positions as the no-brainer solution to booking accommodation online and aims to demystify the booking process and explains the benefits of using such as the mobile app, rewards and best price guarantee.

The campaign is a European take on the US campaign for featuring the ‘Captain Obvious’ character, which is also by CP+B. 

Rawson Thurber, the Hollywood director behind comedy blockbusters ‘Dodgeball: A True Underdog Story’ and ‘We are the Millers’, shot the TV campaign. British Comedian, Joe Wilkinson, voiced the ads.

The ads use simple graphic arrows and "ping" sound effects to point out statements of stupefying obviousness about the site and hotels in general. For example, the voiceover helpfully explains the logic behind the name "Hotels, for the hotels you can book, and .com because it's on the Internet".

The ads also feature obvious clues that you are in a hotel, including impossibly sized buffets, chocolates on your pillow, and toiletries for tiny people in your bathroom. We see a tiny person unhappy as his toiletries are borrowed.’s Marieke Flament said: "We are delighted with the ads in particular because they state in a fun way who we are and what we do: we are called and therefore what we do is Obvious. We hope people will find them entertaining".


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Genres: Comedy

Categories: Travel, Tourism

Crispin Porter + Bogusky London, Mon, 12 Jan 2015 13:31:33 GMT