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CP+B Names Spence Kramer As Global Managing Director



Kramer joins from W+K to handle global business across CP+B’s eight offices

CP+B Names Spence Kramer As Global Managing Director

CP+B announced today that they have named Spence Kramer to the newly created role of Global Managing Director. In this role, he will handle global business, working across CP+B’s eight offices in Los Angeles, Boulder, Miami, London, São Paulo, Gothenburg, Copenhagen and Stockholm. Additionally, he will be identifying new international growth opportunities and optimizing existing client relationships across markets and countries.  

“CP+B currently has a strong creative offering on three continents. As we continue to broaden our overall scope, working with brands that are looking for multiple-office capabilities, we have decided to create the role of Global Managing Director,” said Steve Erich, President, CP+B. “Spence has an incredible amount of experience and success leading multinational business, and most importantly, he shares our philosophies on all the key things that create great work and business results for clients. We are thrilled to have him join us.”

Kramer joins CP+B from Wieden + Kennedy where he ran the global Coca-Cola business and before that the global Nike business. Prior to W+K, he was with Virgin America and ESPN. Throughout his career, he has created and executed game-changing marketing strategies for world-renowned companies that have led to continued market dominance and multimillion-dollar revenue growth. Kramer has extensive experience in Asia, Latin America and Europe. He will be based in CP+B, Miami, and joins the agency’s senior management team, which is a global resource for all offices and clients.

“I have had an incredibly rewarding and lucky run of it so far throughout my career,” said Kramer. “But the opportunity to work for such an esteemed agency in this role is once in a lifetime. I can’t think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us." 

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