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CP+B London Captures Africa in Full Flight for Turkish Airlines Campaign

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Hungry Man's Richard Bullock travels across the continent to shoot the best of Africa

CP+B London Captures Africa in Full Flight for Turkish Airlines Campaign

To celebrate Turkish Airlines expanding network in Africa, CP&B London created a film to capture the excitement that’s building in Africa today. 

Africa has more people aged under 20 than anywhere in the world giving it unprecedented growth potential. So the agency wanted to create a film that shifts cultural perceptions and allows people to get a sense of its beauty, diversity and modernity.

Shot in five countries the film takes us from the surf schools on the wild coast of South Africa to the pier jumpers in Stone Town Zanzibar, the daring Devil’s pool at Victoria Falls and skate crews who soar through Capetown. In each place, we see flight in all its forms.


Turkish Airlines have doubled their seat capacity into Africa from 38K to nearly 70K since 2011 such is their excitement around the continent.

"The most important geographic part of the world over the next 100 years will be Africa. We’re excited and passionate about inspiring people to widen their world in travel to and from Africa” says Zeki Çukur, Senior Vice President Communications. 

The film was shot by Richard Bullock of Hungryman, an appropriately Africa obsessed director who brought bundles of passion and energy to a shoot which never stopped moving to capture a continent in motion.

The behind the scenes footage was shot by Luke Scully who documented the intricacies of shooting flight using drones, Go Pros and men gracefully hanging out the side of vans.

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Music

Composer: Simon Bass

Music Production: Pure Soho Ltd.

Song: 'Turkish Airlines Pilot'

Sound Design: Wave

Sound Engineer: Parv Thind

Offline

Editor: Fiona Fuchs & Matthew Prickett

Post Production / VFX

Post Production Company: Absolute, (Print) Visual Creative

Production Company

Director: Richard Bullock

Executive Producer: Matt Buels

Producer: Jack Beardsley, (Print) Jack Beardsley

Production Company: Hungry Man

Print / OOH

Photographer: Richard Bullock

Client

Advertiser: Turkish Airlines

Creative Agency

Account Management: Charles Faircloth, Genevieve Sexton, İlkay Dibekoğlu, Avital Fineman

Creative Agency: Crispin, Porter and Bogusky

Executive Creative Director: Matt Gooden and Ben Walker

Planner: Nimi Raja

TV Producer: Joe Bagnall

Genres: People, Scenic

Categories: Airlines, Travel

Crispin Porter + Bogusky London, Mon, 23 Mar 2015 10:56:30 GMT