This Christmas agency CP+B is sending some festive cheer to the elephants of the world with a generous donation to the Wildlife Conservation Network's Elephant Crisis Fund. That's why their annual Christmas card is a pachyderm-themed gif. - or rather a 'gif. that keeps on giffing'.
"Why a .gif? Because .gifs loop, making them the .gifs that keep on .giffing. Get it? But more importantly, .gifs have made a big comeback lately. And we hope the same happens with our beloved pachyderms," the agency explains.
Last year over 30,000 elephants were elegally poached, which equates to around one elephant killed every twenty minutes - a murder rate driven by growing demand for ivory in China. If you want to follow CP+B's lead, find out more here http://wildnet.org/elephant-crisis-fund
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