senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Covid-19 Won’t Scare These Kids in Terrifyingly Cute Campaign Directed by Great Guns’ Olivier Staub

06/12/2021
Production Company
London, UK
94
Share
Campaign from Cossette and Québec authorities promotes the vaccine rollout for 5-11 year olds

In order to promote the latest vaccine rollout for children in Québec, creative agency Cossette called on director Olivier Staub (represented by Great Guns in USA, UK & Asia) to craft new campaign ‘Grimaces’, where kids show Covid-19 who’s boss.

Opening at a seventh birthday party, the film depicts the birthday girl surrounded by her friends. Suddenly, the girl looks straight into the camera and scowls as terrifyingly as she can. A boy leaping into the arms of an old relative and another being hugged by his sports team follow the same protocol. Directed by Olivier Staub, the film pairs drama with comedy and playfulness. Funny faces in super slow-motion, tracked with an epic score from Paul-Etienne Cote makes one warning cinematically clear - vaccination has begun and Covid-19 should be more scared of kids than kids are of it.  

Olivier Staub, director, comments: “When I was first approached for the project, the brief was to promote the vaccination of 5-11 years olds in an epic, fun and cinematic way. That’s when the dichotomy of dramatic orchestral music and extreme slow motion hit me. Suddenly, it all made sense: kids giving it their all to scare the shit out of Covid-19. This led to playful storytelling that conveys our message entertainingly without becoming over-dramatic.”

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
More News from Great Guns
Hires, Wins & Business
Great Guns Signs Director Finn McGough
27/09/2024
56
0
94
0
ALL THEIR NEWS
Work from Great Guns
Scratchy Bottom
Pampers
11/09/2024
19
0
TONKZ
Nerve, Songer, and D Double E
30/08/2024
20
0
Stunted Man
Sunbet
25/06/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0