Creative in association withGear Seven
Cover-More Goes in Search of the Ultimate Traveller
In a traditional media and social media campaign via Bec Brown Communications
Cover-More, an Australian provider of travel insurance and medical assistance, today launched the search to find the Ultimate Traveller.

Working with PR agency Bec Brown Communications on a traditional media and social media campaign, the competition aims to generate authentic content marketing for one of Australia’s largest travel insurer celebrates Cover-More’s YouTube channel hitting two million views and over 1000 subscribers.

Designed to capture the imagination of the millions of Aussie travellers, Cover-More Travel Insurance wants travel lovers to film and share their passion for adventure for a chance to win big.

Just by recording and sharing a video of you enjoying an adventure you could win a travel adventure to the value of $10,000. There are also GoPro Hero4 and GoPro Hero3+ cameras up for grabs.

Forget flash and fancy jet-setting (though they’re options too) all you need to do to be in the running to win is show a passion for travel and a keen sense of fun and adventure.

To enter, just create a short video showing you enjoying some kind of adventure as a ‘Selfie Traveller’.

Your video can be as simple or as complicated, funny or serious as you want to make it. You don’t even need to leave your backyard to have a great travel adventure, and your only limit is your imagination.

Maybe it’s an epic journey home from work, or having a foodie adventure at your favourite café or market. Perhaps you’re boarding a boat for an adventure-packed day trip or a plane heading to an amazing destination. Whatever it is, we want to see you in action.

Entries are open now and close on 30 June 2015. Winners will be announced in July 2015.

And if you don’t have time to make a video of your travel adventures, you can still win. Simply like Cover-More’s social media pages through the competition website and you’re into the draw to win one of 10x GoPro Hero3+ cameras.

Dan, Cover-More’s travel video blogger, has shared his top tips on how to create your best Ultimate Traveller video.

Dan won the Cover-More “Essence of Travel” competition a few years ago and has since been around the world and sharing his adventures on Cover-More’s YouTube channel. He’s also been one of the 1.8 million travellers Cover-More protects every year.