5 months ago
MONO Madrid agency are responsible for ‘Couples’ campaign, the last campaign for membership recruitment for Club de Creativos Spain.
Under the insight that couples are the ones who suffer the most from the profession, the campaign honours partners of advertisers. The campaign gives visibility to a reality with which we disagree against which one is struggling and which isn't. “From a club that understands you, you become a member. From a club that understands even your couple, you shouldn't even think about it.”
Antiestático has been responsible for the production of the two-minute piece, which has been directed by Sebas Alfie, house's established director.
In the script, the characters blame their creative partners for spending little time with them due to their work. “One day he told me that we couldn't go to the movies because his boss wanted to see one more idea. So as his boss wanted to see one more idea, I saw one less movie” claims one of the offended couples in the spot.
Sebas is characterised by his tone and realism in all the characters, who leave a fun piece that perfectly defines the partners of creatives unable to understand the day to day of the sector.
However, the spot clarifies that the 'c de c' does understand them and knows that they are the ones who suffer the most from the profession. Therefore, he closes the piece with photos of the executive creative director Chacho Puebla enjoying time with his wife in different destinations and situations, asking these couples for patience and sending the message ‘there is hope, because if you go far you can live well’. Chacho reflects an example of conciliation, since he has always tried to be close to his partner, both in his professional and personal life.
"We are giving visibility to a reality with which we disagree, against which we are fighting and should cease to be an insight tomorrow," says Jorge Fesser, managing director of MONO Madrid.
Client: Club de Creativos/as de España
Product: Captación de socios
Contact Client: Concha Wert, Inés Fernández
Agency: MONO MADRID
Directors Agent UK: Agent Elson
Creative directors: Bitan Franco, Sito Morillo, Nando Vega Olmos
Managing director: Jorge Fesser
Art director: David Manzano, Laura Gutiérrez Paradela
Production houses: Antiestático y Veni
Managing director: Matías Dumont
Executive producer: Chalo Bonifacio
Producer: Yaiza Ríos
Director: Sebastián Alfie
DOP: Dani Borbujo
Edition: Sebas Antico
Music: Audio Network
Production assistants: Marta Díaz, Carlos Acinas
Chief producer: Ángel de Blas
Camera assistant: Daniel Ocanto
Sound: Jabi Garrido
Post production: La Zapatilla Roja
Sound studio: La Panadería
Art direction: Verena Prujanski
Stylist: Lucía Maldonado
MUA: Andrea Ortíz
Electrician chief: Juan Castillo
Electrician: Pinky Alonso
Genres: Comedy, People, DialogueAgent Elson, 4 months ago