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Couples Feel 'Tainted Love' in Heineken Ireland's Rugby Champions Cup Spot

Creative 358 Add to collection

Outsider's Karien Cherry directs 'The Perfect Match' TVC for Publicis Dublin

Couples Feel 'Tainted Love' in Heineken Ireland's Rugby Champions Cup Spot

Heineken Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this weekend. 

The campaign was created by Publicis Dublin for Heineken Ireland and includes TV, data-informed digital, social and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC - which was filmed by director Karien Cherry and produced by Outsider – focusses on rivalry, and follows three couples, pitted against each other as their different Rugby teams face off. As tensions rise, viewers watch them press pause on love while their teams battle it out.

The TVC marks the start of a busy, integrated campaign period for Heineken sport, with the knockout stages of the Heineken Champions Cup taking place in April and May, before the delayed staging of the Heineken-sponsored Euro 2020 begins in June. 

Jimmy Murphy, business director at Publicis commented: “It’s very unusual for local markets to create campaigns of this size for Heineken® (the brand is headquartered in Amsterdam) and so we were keenly aware of the incredibly high creative and production standards demanded by such an iconic brand. Although it was concepted and produced by Publicis Dublin for Heineken Ireland, we worked closely with our colleagues in Heineken Global and Publicis Groupe to make sure we hit the mark. We’re very happy with the campaign.” 

Ronan McCormack, senior brand manager, Heineken Ireland, said: “It’s been a challenging 12 months for everybody but at Heineken® Ireland, we are looking forward to some better times ahead and the return of that special match day occasion in the On Trade. This advert taps into that via the world of relationships and rivalries and how they often co-exist. The Heineken® brand is known the world over and particularly here in Ireland, our support for rugby remains as strong as ever. Alongside our Irish agency partners, we’re excited to launch this new ad campaign and look forward to a busy few months of top-class rugby.” 

‘The Perfect Match’ brand campaign was developed by Publicis Dublin and Heineken Ireland, in collaboration with agency partners Thinkhouse and Red Star. Heineken has enjoyed a long and rich heritage in rugby for over 20 years as a title partner of the Heineken Champions Cup.

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Title: ‘Perfect Match’

Agency: Publicis Dublin / Publicis WW

Campaign: ‘Perfect Match’

Advertiser: Heineken®

Brand: Heineken®

Local Creative Team

Board Creative Director: Ger Roe

Senior Copywriter: Peter Dobbyn

Global Creative Team

Global Chief Creative Officer, PWW: Bruno Bertelli

International Coordination Creative Director: Guy Lewis

Associate Creative Director Publicis Italy: Livio Gerosa

Local Client Service Team

Business Director: Jimmy Murphy

Senior Account Director: Ruth McCormack

Global

Global Client Service Director: David Pagnoni

Global Strategy Director: James Moore

Local Agency

Head of Production: Niamh Skelly

Head of Strategic Planning: Chloe Hanratty

Head of Digital: Ed Melvin

Local Client/Brand team

Heineken® Ireland Marketing Director: Wojciech Bogusz

Heineken® Ireland Marketing Manager: Mark Noble

Heineken® Ireland Senior Brand Manager: Ronan McCormack

Heineken® Ireland BTL Activations Manager: Heather McAree

Global Client/Brand team

Global Senior Director Heineken® Brand: Bram Westenbrink

Global Integrated Communication & CMI Manager Heineken® Brand - Daniela Iebba

Global Communication Manager Heineken® Brand: Tanya Lubis

Production Company

Production: Outsider

Director: Karien Cherry

Outsider Producer: Simon Elborne

Service Production: Giant Films

Giant Producer: Jon Ronbeck

DOP: Adam Bentel

Edit: Kobus @ Deliverance

Post Production: Black Ginger

Sound

Sound: Folding Wave / Will Farrel

Track: Tainted Love by Soft Cell

Other Credits

Art Director: Lucas Oliveira

Account Executive: Alana Ryan

Assistant Producer: Claire Boylan

Digital Production team: Cian McIntyre, Cormac O’ Connor.

Genres: Storytelling

Categories: Beers, Alcoholic Beverages

Publicis Dublin, Tue, 23 Mar 2021 14:28:18 GMT