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Country Time Takes a Stand to Legalise Lemonade Stands in All 50 States

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Leo Burnett follows on from Country Time's Legal-Ade to give lemonade-lovers the tools to start changing their state’s permit laws

Country Time Takes a Stand to Legalise Lemonade Stands in All 50 States
Last year, Country Time Legal-Ade helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. This year, inspired by bills passed in Texas and Colorado that changed archaic rules outlawing lemonade stands, Country Time will give lemonade-lovers the tools to start changing their state’s permit laws. After all, unpermitted lemonade stands are only legal in 14 out of 50 states. 

Lemonade stands help kids build strong work habits, have fun, and become young entrepreneurs. The reality is, they are being shut down because of old, arcane and very real permit laws. Last summer, Country Time took a stand by introducing Legal-Ade: a crack team ready to straighten out lemonade stand-related permits and fines. Legal-Ade defended kids’ right to a lemonade stand and all the benefits they bestow. 



This summer, Country Time wants to legalise lemonade stands across the country by giving parents and kids the tools to start changing the laws in their state. You can visit the Country Time site to learn which states lemonade stands are legal in. If they aren’t, Country Time is helping to start the process by providing the information to contact local state representatives and offering a downloadable Legal-Ade support yard sign.

If you live in a state that deems unpermitted lemonade stands illegal, don’t worry, Legal-Ade is still helping kids this summer. Any child fined for running an unpermitted lemonade stand can have his or her parent apply for reimbursement. To apply, simply upload the image of your child's permit or fine along with a description of what your lemonade stand means to your child, in his or her own words. The submission will be reviewed by the Legal-Ade team and if it complies with the terms, you will receive the exact amount to cover the permit or fine, up to $300.00. Visit here for complete details.
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Client

Advertiser: Kraft Heinz

Brand: Country Time Lemonade

Brand Manager: Eric Mills

General Manager: Andrew Louie (Head of Beverages)

Associate Brand Manager: Kathryn Casey

Media Agency

Media Agency: Starcom, Votigo

Associate Directors: Mollie Rabb (Starcom)

Director: Steve Hall (Project Management, Votigo)

Senior Media Associate: Emma Thompson (Starcom)

Co-Founder: Mike Rotonda (Votigo)

Other

PR: Alison Brod Marketing + Communications

Senior Vice President: Brooke Scher Mogan

Senior Director: Adrianna Lauricella

Senior Account Executive: Erika Berg

Account Supervisor: Amanda Zerbib

Creative Agency

Creative Agency: Leo Burnett

Chief Creative Officer: Britt Nolan

Creative Director: Jordan Doucette, Pete Lefebvre, Ryan Stotts

Producer: Laura Perfect

EVP: Jordan Doucette

Senior Art Director: Daniel Jaramillo

Senior Copywriter: Delaney Erickson

Senior Account Executive: Ed Nowicki

Account Director: Megan Collins

Strategy Director: Pushpa Gopalan (SVP)

Senior Project Manager: Stephanie Treppler

Associate Producer: Natalie Dahl

Genres: People

Categories: Soft Drinks, Carbonated Drinks

Leo Burnett Chicago , Wed, 19 Jun 2019 14:08:16 GMT