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Country Inns & Suites by Carlson Names Campbell Ewald AOR

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Agency charged with creating and developing integrated advertising and communications initiatives

Country Inns & Suites by Carlson Names Campbell Ewald AOR

Campbell Ewald announced today that it has been named Agency of Record (AOR) for Country Inns & Suites By Carlson, a leading upper-midscale hotel brand, following a competitive review. This marks the third new business win for Campbell Ewald in the past three weeks, previously being named AOR for Travelocity and Empire State Development. 

Campbell Ewald will be charged with creating and developing integrated advertising and communications initiatives for Country Inns & Suites, including branding and creative, as well as media planning and buying.

“With its ability to deliver business and leisure travelers a consistent and comfortable hospitality experience that includes a touch of home, we are energized to partner with Country Inns & Suites,” said Jim Palmer, CEO of Campbell Ewald. “The marketplace for midscale hotels is extremely competitive. We’re looking forward to shining a light on Country Inns & Suites’ unique services and offerings, and taking the brand to the next level.”

“After an extensive review, Campbell Ewald proved to be the best agency to take the Country Inns & Suites brand into the future,” said Aurora Toth, vice president, Brand Marketing, Carlson Rezidor Hotel Group. “We look forward to working alongside the team at Campbell Ewald to reposition and strengthen the brand with the ultimate goal of raising its awareness and attracting a younger generation of guests.”   

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Categories: Travel, Tourism

Campbell Ewald, Tue, 06 Oct 2015 13:22:07 GMT