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Countdown to Campaign Brief Agency of the Year Plus Hot and Cold Chart

Awards and Events 135 Add to collection

Announced Wednesday, Feb 28

Countdown to Campaign Brief Agency of the Year Plus Hot and Cold Chart

It's soon time to announce CB Australian Agency of the Year and NZ Agency of the Year -- and also to publish the 2018 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2018 CB Hot List.

Last year's is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2017-HI-RES.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).

*In an August 2017 CB Poll of the top 40 creative ad agency CCOs and ECDs recipients were asked, on a scale from 1 to 10  (1 least valued, 10 most valued) how do they rate winning each of the four Agency of the Year awards. CB Agency of the Year was the most coveted with 341 points (out of a possible 400 points), followed a long way back by AdNews on 260 points, B&T on 232 points and Mumbrella on 196 points.

34 out of the 40 replied they would be entering CB Agency of the Year, with 24 planning to enter AdNews Agency of the Year, 14 planning to enter B&T Agency of the Year and 12 planning to enter Mumbrella Agency of the Year.

1987    The Campaign Palace, Sydney
1988    Saatchi & Saatchi, Sydney
1989    OMON, Sydney
1990    Saatchi & Saatchi, Sydney
1991    The Campaign Palace, Melbourne
1992    Campaign Palace, Sydney
1993    OMON, Sydney
1994    Young & Rubicam, Sydney
1995    Young & Rubicam, Sydney
1996    Clemenger Melbourne
1997    DDB Sydney
1998    The Campaign Palace, Sydney
1999    Clemenger Melbourne
2000    Leo Burnett, Sydney
2001    M&C Saatchi, Melbourne
2002    DDB Sydney
2003    Saatchi & Saatchi, Sydney
2004    Saatchi & Saatchi, Sydney
2005    Saatchi & Saatchi, Sydney
2006    George Patterson Y&R, Melbourne
2007    DDB Sydney
2008    Clemenger BBDO, Melbourne
2009    Clemenger BBDO, Melbourne
2010    Clemenger BBDO, Melbourne
2011    Clemenger BBDO, Melbourne
2012    Clemenger BBDO, Melbourne
2013    McCann, Melbourne
2014    Clemenger BBDO, Melbourne
2015    The Monkeys, Sydney
2016    Clemenger BBDO, Melbourne

1999    Colenso BBDO Auckland
2000    Saatchi & Saatchi NZ
2001    Colenso BBDO Auckland
2002    Colenso BBDO Auckland
2003    DDB New Zealand
2004    Publicis Mojo Auckland       
2005    Saatchi & Saatchi NZ
2006    Saatchi & Saatchi NZ
2007    DDB New Zealand
2008    Colenso BBDO Auckland
2009    DDB New Zealand
2010    DDB New Zealand and Colenso BBDO Auckland
2011    DDB New Zealand
2012    Colenso BBDO Auckland
2013    FCB New Zealand
2014    Colenso BBDO Auckland
2015    Y&R New Zealand
2016    Colenso BBDO Auckland

view more - Awards and Events
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Campaign Brief, Wed, 21 Feb 2018 03:16:48 GMT